OUR APPROACH
At Midaas Touch, we believe beauty and responsibility should go hand in hand. From the materials we choose to the way each piece is crafted and packed, we aim to make thoughtful decisions that are better for people, materials, and the environment. Our sustainability journey is ongoing, and we believe meaningful change comes from improving the small things, one step at a time.
RECYCLED SILVER
Silver is precious, finite, and made to last. That is why we value giving it a second life. Wherever possible, we incorporate recycled and reclaimed silver into our jewellery, including silver recovered from old jewellery and industrial sources. By reusing existing material, we reduce waste and lessen the need for newly mined silver while preserving the quality and character of this timeless metal.
REPAIR & RECYCLE
Jewellery often carries memories, and we believe those memories deserve to last. When a Midaas Touch piece needs repair, we do our best to restore it rather than replace it. And when a piece can no longer be saved, its silver can be recovered and given a new beginning. Nothing should be discarded simply because its first story has come to an end.
RESPONSIBLE MANUFACTURING
Our jewellery is handcrafted by skilled artisans in Jaipur, India and selected European workshops, places with generations of silversmithing knowledge. We build long-term relationships with our artisan partners based on transparency, respect, and shared growth. From working conditions and safety to materials, timelines, and quality, we believe everyone involved in creating a Midaas Touch piece deserves to be treated with care.
THOUGHTFUL PACKAGING
We believe the experience of receiving your jewellery should feel special without creating unnecessary waste. We use recycled and recyclable materials wherever possible, reduce unnecessary layers and plastics, and use recycled-paper cartons for e-commerce. We also carefully consider packaging sizes and waste throughout our operations, continually looking for better ways to protect your jewellery while reducing our footprint.
OUR COMMITMENT
There is no finish line when it comes to doing better. We continue to explore more responsible material sourcing, lower-impact alternatives, better packaging, and smarter ways of working with our artisans and suppliers. We may not have every answer today, but we are committed to asking better questions, making better choices, and creating jewellery that feels good to wear—and feels right to make.
